Statler Waldorf

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Why Holding Bitcoin is a Sound Strategy

As a forward-thinking hospitality company with ambitions beyond the dining room, Statler Waldorf is adopting a strategy used by companies like MicroStrategy, Block (formerly Square), and Tesla—allocating a portion of treasury assets to Bitcoin (BTC). This approach is not speculative gambling, but a deliberate hedge against inflation, a bet on long-term asymmetric upside, and a signal of operational innovation and financial stewardship.


1. Preserving Purchasing Power in an Inflationary Environment

Since 2020, the U.S. dollar has lost over 20% of its purchasing power, while Bitcoin—despite volatility—has outperformed all major asset classes over a 5-year horizon.

According to MicroStrategy, which began acquiring BTC in 2020, the rationale is simple: cash loses value over time; Bitcoin does not. Their strategy has resulted in billions in unrealized gains, improving their market position and shareholder value even when core operations remain stable.


2. Asymmetric Risk-to-Reward Profile

Bitcoin has a capped supply (21 million coins), growing adoption, and no central authority that can devalue it.

Block has described BTC as “an instrument of economic empowerment,” and has used it to align with the values of its customer base while simultaneously gaining exposure to a high-growth asset class.

For Statler Waldorf, holding even 1–5% of monthly gross profit in BTC provides low downside exposure with high potential upside—without affecting operational liquidity.


3. Differentiation and Long-Term Value Creation

Most small and mid-sized businesses hold excess cash in non-yielding accounts. Statler Waldorf’s decision to dollar-cost average into Bitcoin, like MicroStrategy and Block, transforms idle capital into a strategic asset.

It shows investors, customers, and partners that we are serious about capital preservation and open to forward-looking innovation.

Additionally, public companies like Tesla, Coinbase, and Marathon Digital Holdings have increased transparency and investor confidence by disclosing their BTC holdings, enhancing their brand as tech-forward entities. Statler Waldorf can gain similar reputational benefits within our niche by leading the way in small-business Bitcoin adoption.


4. Operational Simplicity, Strategic Sophistication

Unlike speculative trading, our Bitcoin strategy is conservative and rules-based: monthly dollar-cost averaging of a fixed percentage of profits.

This structure, inspired by MicroStrategy’s “Bitcoin Standard” and Block’s treasury model, minimizes timing risk and ensures long-term discipline. It does not interfere with operating expenses, payroll, or debt obligations—it simply converts otherwise idle capital into a store of value.


Conclusion

Bitcoin on the balance sheet is not a gamble. It’s a modern treasury strategy for businesses that understand the risks of fiat debasement and the opportunity of digital scarcity.

By adopting a transparent, measured BTC accumulation plan, Statler Waldorf is building financial resilience, signaling innovation, and aligning with the practices of some of the most strategically savvy companies in the world.


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